Pinterest Now Has Business Pages

November 27, 2012, 8:20 am

≫ Next: Engaging Your Audience With Twelve Months of Social Media Posts

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If you have an aesthetically-driven product or service business such as a clothing or accessory shop, interior design company, or hair salon, you are probably already on Pinterest.  Here’s some good news for you: Pinterest now has business pages.  Bonus?  Personal accounts are quick and easy to convert to business pages, and we are going [...]

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1. Is Pinterest Useful for Business?
2. Five Ways Facebook Timeline Will Change Business Pages
3. What Pages Need to Know About Graph Search By Facebook

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Engaging Your Audience With Twelve Months of Social Media Posts

December 12, 2012, 6:14 am

≫ Next: Social Media Marketing Predictions for the New Year

≪ Previous: Pinterest Now Has Business Pages

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On the twelfth day of Christmas (or at least the twelfth day of December), we are giving you more than twelve drummers drumming. In fact, we are giving you something you can use all twelve months of next year–The Social Business‘s Guide to Twelve Months of Social Media Posts (and engagement). How many times have [...]

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1. Social Media Management in 30 Minutes a Day
2. Time To Change Your Fan Generation Techniques
3. Five Social Media New Years Resolutions

Social Media Marketing Predictions for the New Year

December 27, 2012, 7:32 am

≫ Next: Five Social Media New Years Resolutions

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Recently, HubSpot published an article with their predictions for marketing in 2013.  Among their predictions, they believe: 1. Prediction: Social & Content Influence SEO 2. Prediction: Email Lives On 3. Prediction: Marketing Becomes More Accountable for Revenue Generation 4. Prediction: Inbound, Not Automation, Becomes Priority 5. Prediction: Marketers Will Know Thy Customer 6. Prediction: “Campaigns” [...]

Related posts:

1. Five Social Media New Years Resolutions
2. Why 2011 is the Year of Social Media for Small Business
3. Is There a Place in Social Media for B2B Marketing?

Five Social Media New Years Resolutions

January 7, 2013, 7:12 am

≫ Next: What Pages Need to Know About Graph Search By Facebook

≪ Previous: Social Media Marketing Predictions for the New Year

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Time to ring in the new year, and rid of some old ways of doing things. 2013 is bringing forth an entirely new chapter to social media, and now is the time to prepare!  Social media, now being taught at universities everywhere, has become more than the receptionist at the front desk tweeting “Good Morning” [...]

Related posts:

1. Social Media Marketing Predictions for the New Year
2. Is There a Place in Social Media for B2B Marketing?
3. Social Media Management in 30 Minutes a Day

What Pages Need to Know About Graph Search By Facebook

January 22, 2013, 7:50 am

≫ Next: Are Investors Being Too Hard On Facebook?

≪ Previous: Five Social Media New Years Resolutions

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It’s not the end for the hashtag.  In fact, it may be just the beginning. We mentioned in an earlier post that 2013 will be the year that SEO and social will collide, and Google’s ever-growing presence and search engine strength will put pressure on other social media media platforms to up their game. Last [...]

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1. Google Now Includes Social Search Results
2. De-coding Facebook: Secrets Affecting Your Facebook Reach
3. Top 10 Massively Popular Facebook Pages

Are Investors Being Too Hard On Facebook?

February 7, 2013, 8:13 am

≫ Next: The 5-W’s and an H on Running Facebook Ads

≪ Previous: What Pages Need to Know About Graph Search By Facebook

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Facebook’s sales have rose 40 percent this quarter. Facebook’s mobile app downloads have grown 57 percent year over year (to a now 680 million users). And still shares of Facebook stock decline between 4 and 10 percent depending on the day.  Are investors perhaps expecting too much from Facebook? It’s been a rocky journey for [...]

Related posts:

1. De-coding Facebook: Secrets Affecting Your Facebook Reach
2. Best Practices for Facebook Posting for Business: Your Questions Answered
3. Facebook Rids of “Check-In” Feature

The 5-W’s and an H on Running Facebook Ads

February 21, 2013, 9:13 am

≫ Next: 10 Facebook Penalties That May Be Decreasing Your Fan Reach

≪ Previous: Are Investors Being Too Hard On Facebook?

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Facebook recently introduced mobile ads to their list of pay-for services, which has resulted in a 40 percent increase in their sales last quarter.  This success has made it even more difficult for social marketers to grow their Facebook audiences organically, and most social marketing consultants are enlisting a combination of paid and organic fan [...]

Related posts:

1. Time To Change Your Fan Generation Techniques
2. Best Practices for Facebook Posting for Business: Your Questions Answered
3. Why Your Facebook Reach is Smaller Than You Think

10 Facebook Penalties That May Be Decreasing Your Fan Reach

March 11, 2013, 9:52 am

≫ Next: Social Trends to Look Out for in 2013

≪ Previous: The 5-W’s and an H on Running Facebook Ads

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The only thing that remains the same when it comes to social media marketing, is that things will always change.  Here at The Social Business, we’ve talked a lot about how Facebook has changed their algorithms so that businesses are having a harder time than ever meeting Facebook user interaction goals.  In fact, research shows [...]

Related posts:

1. De-coding Facebook: Secrets Affecting Your Facebook Reach
2. Why Your Facebook Reach is Smaller Than You Think
3. Why You Should Consider Posting Daily

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Social Trends to Look Out for in 2013

March 19, 2013, 9:19 am

≫ Next: Is There a Place in Social Media for B2B Marketing?

≪ Previous: 10 Facebook Penalties That May Be Decreasing Your Fan Reach

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Any marketer out there already knows just how incredibly important social media is. Even if they’re not operating a fully developed social marketing campaign, it’s still plain to see that sites like Facebook carry a scary level of power and influence in the market. It’s where everyone’s at, essentially, and playing to this trend is [...]

Related posts:

1. Social Media Marketing Predictions for the New Year
2. Five Social Media New Years Resolutions
3. How Social Consumers Make Purchase Decisions

Is There a Place in Social Media for B2B Marketing?

March 27, 2013, 8:04 am

≫ Next: Why Social Resumes Are Increasingly Important

≪ Previous: Social Trends to Look Out for in 2013

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{EAV:c05d420f85412632} B2B marketing has always been beast of a topic to address.  If consumer marketing is fresh, interesting, creative, exciting, and glamorous, then business-to-business marketing has been deemed the opposite: boring, dated, noisy, and difficult to measure.  But social media is changing all that.  Platforms such at LinkedIn and Twitter, when combined with a dynamite [...]

Related posts:

1. Social Media Marketing Predictions for the New Year
2. Five Social Media New Years Resolutions
3. Is your social media consultant legit?

Why Social Resumes Are Increasingly Important

April 11, 2013, 8:44 am

≫ Next: Starting with Why, Ending With New Website

≪ Previous: Is There a Place in Social Media for B2B Marketing?

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We all laugh at the age-old joke that a painter’s house is never painted, a mechanic’s car is never running, and gardener’s grass is never green.  But could the same ring true for social media marketers?  Do we get so involved with socializing our clients on the web that we neglect to maintain our own [...]

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1. Is LinkedIn Important for Business? (If you’re on the fence, read this)
2. Are you LinkedIn? Follow these tips for connecting as a business.
3. Is your social media consultant legit?

Starting with Why, Ending With New Website

April 27, 2013, 7:59 am

≫ Next: Why Every Social Media Consultant Should Have an Elevator Speech

≪ Previous: Why Social Resumes Are Increasingly Important

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You’ve heard of the “X” factor, but what about the “Why” factor?

The “Why” Factor, a concept defined years ago at a TED convention, is used to describe businesses such as Apple, who put the “why” before the “how.” The basic principle of the "Why Factor" is this: People don’t buy what you do, they buy why you do it.…

Why Every Social Media Consultant Should Have an Elevator Speech

May 9, 2013, 8:51 am

≫ Next: A Social Media Consultant’s Guide to Innovation for Success

≪ Previous: Starting with Why, Ending With New Website

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Let's say you run into a former co-worker of yours while having drinks at the local pub one night.  After a brief hello, former co-worker asks, "Are still doing social media?"

Are you ready to answer this question? Do you know what you'll say? …

A Social Media Consultant’s Guide to Innovation for Success

May 22, 2013, 8:15 am

≫ Next: Why You’re Not Liked, Even When You Share

≪ Previous: Why Every Social Media Consultant Should Have an Elevator Speech

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We all learned in Business 101 that in order for a business to succeed, it must have a competitive advantage.  Be it price, offerings, products, or innovation, if you want to own a successful business, you must go where others don’t go and do what others don’t do.…

Why You’re Not Liked, Even When You Share

June 12, 2013, 8:18 am

≫ Next: Seven Traits of Highly-Shareable Facebook Posts

≪ Previous: A Social Media Consultant’s Guide to Innovation for Success

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Growing up, we are taught that sharing is a big part of likeability.  Share your cookie, make more friends. Be generous with your toys, get invited to more birthday parties.  So why, as adults, is there such a big disconnect between likeability and shareability on Facebook and social media? …

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Seven Traits of Highly-Shareable Facebook Posts

June 26, 2013, 9:27 am

≫ Next: Why Your Business Should Consider Mobile Marketing

≪ Previous: Why You’re Not Liked, Even When You Share

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Earlier this month, we discussed why some Facebook posts are "liked" versus "shared".  Both are extremely important for interaction and Facebook page rank, but "sharing" has always been regarded by social marketers as the "crème de la crème".

Perhaps the reason content shareability has been so highly regarded is because so much thought is given to a post by a user before they share it, and therefore, shares are less likely to occur than "likes". …

Why Your Business Should Consider Mobile Marketing

July 8, 2013, 10:39 am

≫ Next: How Facebook Graph Search Will Affect Your Business

≪ Previous: Seven Traits of Highly-Shareable Facebook Posts

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Facebook is doing it. Target is doing it.  Even Starbucks is doing it. Mobile marketing.  What was once "trendy" is now necessity.

As smart phones become more popular, have more features, and are carried by more people, the demand for mobile marketing initiatives is also rising. …

How Facebook Graph Search Will Affect Your Business

July 20, 2013, 11:17 am

≫ Next: How Google will Destroy Facebook with Search…Or Will It?

≪ Previous: Why Your Business Should Consider Mobile Marketing

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Facebook: good for pages of random updates, bad for search.

Facebook search has certainly had its share of growing pains.  Five years ago, there were complaints that too much showed up on users' news feeds.  In 2002, that all changed with a new Facebook reach algorithm, and not enough updates showed up on the newsfeed. …

How Google will Destroy Facebook with Search…Or Will It?

August 8, 2013, 9:11 am

≫ Next: Establishing and Growing a LinkedIn Group

≪ Previous: How Facebook Graph Search Will Affect Your Business

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When it comes to social media, is more really the merrier?  Because a lot of effort is involved each time a profile is created on a different social media platform, clients are often asking us, “which ONE platform should I focus on?”  And the answer, to be frank, is often “clear as mud.” A recent […]

Establishing and Growing a LinkedIn Group

August 22, 2013, 9:58 am

≫ Next: Facebook Marketing 101 for the PR Community

≪ Previous: How Google will Destroy Facebook with Search…Or Will It?

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At The Social Business, we have found that extending your social media exposure to include LinkedIn can dramatically raise awareness of your company’s products or services, especially for business-to-business (B2B) companies. A good place to start is creating a company page on LinkedIn.  This will allow employees to create a link to your company page […]