The public relations community has an arduous task. Not only must a PR company put a smiley face on someone else or someone else’s business, but that company has to simultaneously ensure that it is also received in that same positive light. When a client develops some stink, the PR firm can clean it up. […]
Facebook Marketing 101 for the PR Community
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Your Facebook Questions – Answered!
As social media consultants, we are constantly being asked a variety of Facebook questions that have very ambiguous answers. “When should I post to Facebook?” “What makes good social media?” and, “How do I get more likes?” Sometimes people just want an answer! We’ve compiled five very common Facebook questions and their answers. Yes, there […]
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Our favorite social media quotes
What social media marketer doesn’t love a great quote? We sure do! And we couldn’t think of a better way to spend a Friday than to hash over some of our favorite social media quotes. So, here you go…a social media quote for every occasion! Feast on these social media skeptics…and maybe even have a […]
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Social Notworking: 10 reasons your social media is “not working”
We laughed out loud when a customer of ours sent over an article about the art of “social notworking” when people social network, instead of work. Though the term is used to describe what NOT to do at work, we thought it would be fun to define it another way, as in, why your “social” […]
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Why the Infographic is Good for Social Media
At The Social Business, part of our online marketing includes creating and sharing infographics for our customers. Why, you ask? We’ve found that when infographics are added to a client’s social media marketing mix, it is a proven method of gaining brand awareness through social media channels. Infographics are relevant to branding on social media […]
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Plagiarizers Beware: Google Now Verifies Authors with Google Authorship
Good news if you’re following the rules; bad news if your not: Google’s new authorship function is placing real authors above plagiarism artists. What is Google Authorship? Google Authorship creates brands out of authors, giving them an author rank. By linking your online work to your Google+ profile, Google verifies you as an author, and […]
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Copyright vs. Plagiarism: What you can and can’t do
Recently we discussed how Google Authorship is helping crack down on blogging plagiarism. By placing original content from a ranked and verified authors above one-off authored content, true blogger authors are rewarded with rank. But the lines between original content and plagiarism are often blurred, and forgotten. For most of us, it’s been decades since […]
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2013 Social Media Predictions in Review
About this time last year, we published our social media predictions for 2013. While we don’t have a crystal ball, if there’s one thing we know about social media, it’s this: things always change. So, for fun, let’s see how our predictions fared: Social Media Prediction 1: Technologies will integrate and collaborate. This prediction could […]
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2014 Social Media Predictions
Un-fun things that come with the new year: taxes, resolutions, rise in cost of living. Fun things that come with the new year: new budgets, a fresh start, and The Social Business’s Predictions for Social Media. So, without further introduction…here are The Social Business’s 2014 Social Media Predictions. Prediction #1: Long live traditional marketing. While […]
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Tips for a Highly Successful LinkedIn Group
There is a social media network for every business. But many businesses overlook the potential of one particular social network: LinkedIn. If you are a B2B company who has attempted social media with mediocre results, YOU NEED TOO PAY ATTENTION! Now celebrating a few shy of 1,500 members of a group we created on LinkedIn […]
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10 Ways to Get Your Creative Juices Flowing
I’m writing this article from the inside of a coffee shop on a snowy Bend, Oregon day and distractions are all around me. I could be skiing on Mt. Bachelor. I could be shopping for antiques in downtown. I could be making snowmen and hot cocoa with the kids. But, no! I MUST work. I […]
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Is Paid Reach Bad for Facebook’s Brand?
Naughty, naughty Facebook. First, we talked about how fewer posts were being seen on Facebook. Then we talked about how Facebook’s stock wasn’t doing as well as projected. After that, we talked about how Facebook was becoming profitable through mobile (and otherwise) ads. Then we talked about how Facebook reach is shrinking. And so here […]
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Myths and Advice to Boost Your Facebook Posts
In the world of social media, how do you separate the good from the bad? How does Facebook separate “good” posts from “bad”? How do businesses separate “good” consultants from hacks? And how does anyone working in social media separate “good” advice from “bad”? There is so much advice out there about the management of […]
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Consultants: How to Close a Deal and Get the Client
In the world of consulting, there are two kinds of people: those who can close a deal, and those who end up going back to work for the Man. But why is it that some consultants–despite their knowledge, talent, and people skills–have difficulty turning coffee into a consulting gig? Where are they going wrong? If […]
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Finding non-copyright photos for reuse on social media
Finding images and photos for reuse on your blog, Facebook page, and online marketing just got a whole lot easier. If you have fumbled around image after image trying to conclude if they are copyright-restricted to highlight your latest blog, or if you are a small business that doesn’t have the marketing budget to hire […]
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Daily Schedule of a Social Media Consultant
Creating a social media consultant schedule or work-from-home agenda.
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Could Facebook’s Organic Reach Become…Zero?!?
Almost seven years ago, when I began working in social media, life was so easy: write a couple hundred characters, share it on Facebook, and *BOOM* the orders flew in like they were on some magic social media carpet ride. Then it became a bit more tricky. You had to be creative, engaging, and post […]
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5 Ways to Re-write a Blog Post and Make it Better
From those of us who have suffered from writer’s block, you may exercise some of these remedies: exercise, talk, meditate, research, or any of these other ways to stop writer’s block. But we have another solution for you–take something that’s been written before, and find a new way to present it! Blogging is about so […]
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How to Work from Home–Or Anywhere–And Still Be Productive
Let me preface this article by saying that it is currently 5:20am on a Tuesday. The only noise I hear is the back and forth pacing of my large, fluffy dog who is hoping for an early-morning dog treat. That said, these quiet moments at home–where my creativity is only stifled by own brain’s ability […]
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Is Your Online Reputation Giving the Right Impression?
What is your online reputation saying about you? How to fix it so it's giving the right impression online.
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